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The Instigation Department
Every agency needs strategic vision.
It sounds cliche or like a statement of the obvious, but it’s true. And it’s not just about needing a good Planner, they deserve a seasoned Strategy Leader. How an agency organizes its thinking and expresses its ideas are one of (if not the) key drivers of growth.
But, for small and growing agencies, communications service providers, and other affiliated organizations, it’s not always easy to get the best senior level talent. There’s a myriad of reasons why the right people are hard to find, but for some agencies the answer is simple; cost.
What if there was a way to not only find experienced talent for those pressing projects when the need arises, but to keep them retained for day to day questions, consultation, and spontaneous client asks?
What if, instead of having freelance help for an immediate project, there was an opportunity to have a long-term solution that’s more flexible and cost effective?
With a Fractional Strategic Planning Director, there’s now an opportunity to have the assurance of knowing there’s always someone available without constant interviewing, vetting, and turnover of a freelancer.
Our Services
Traditional Strategic Planning
From writing and delivering briefs for creative, content, and media teams, to helping to flesh out consumer truths that fuel compelling outputs, this is the core function and offering.
Audience Research & Storytelling
With an in depth knowledge of qualitative and quantitative consumer research methodologies, data is collected, analyzed, and crafted into a narrative to generate more robust thinking.
New Business Pitch Consultation
Having an extensive record of new business pitches and wins, the focus is on making sure the team understands to totality of the assignment, unique ways into crafting solutions, and delivering a compelling display of competence and creatvity.
The difference? Instigation Designed Thinking
A Strategic Planning model that focuses on finding pivot points between brands and consumers.
The Mission:
Operationalizing culture to foster empathy-based communications.
The Plan:
Develop a robust understanding of potential connection points between segmented audiences and brands/products/services that want to reach them with maximum efficacy.
The Values:
Culture Comes First
Insights Are Perishable
Empathy Is Existential
Fractional > Freelance.
For small and growing advertising agencies, communications service providers, and affiliated organizations, finding and retaining senior Strategic Planning talent can be a challenge.
In the past, organizations relied on freelance and short term hires to help fill the gaps. But with the need for continuity, consistency, and efficiency, fractional contracting offers a better way to engage with outside talent.
A Fractional Strategic Planning Director is a bespoke solution for a growth oriented organizations that want to optimize their engagement while not overextending resources. They’re a fully integrated teammate, departmental leader, and trusted advisor operating within a context that matches the need.
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